Wayne Sutton has created the “What Is Twitter in 140 Seconds” contest. Just create a video about, “What is Twitter?” You can win an iPhone or an iPod.  You have until June 23, 2008 to enter. Here are the rules:

1. Create video
2. Video must be less than 140 secs.
3. Video must be tagged: whatistwitter
4. Submit video via form or hosting site.
5. Tweet #whatistwitter along with video url

Check out all the ones currently done at http://wtfistwitter.com/.

Link for feedreaders:  http://www.youtube.com/watch?v=nrlSkU0TFLs

MySpace launches “Community Builder” advertiser platform & appoints President Sales/Marketing

• Currently in beta testing, “Community Builder” allows advertisers to build & maintain profiles, track campaign performance with Hitbox analytics, and make real-time changes
• MySpace offers 2 plans: “self service” & “full service” allow advertisers to design their own creative or pay for MySpace’s customized creative
• All advertisers can use MySpace’s HyperTargeting system

MySpace has been increasing its advertising activity as it looks to monetize site

CBS Interactive division restructures to manage growth & strategy

• Bryon Rubin, moves from CBS corporate development and M&A to EVP and CFO of CBS Interactive to design financial strategy
• General Managers will oversee 4 core businesses:
• Entertainment Unit (CBS Audience Net, CBS.com & Dotspotter): led by Dotspotter.com founder, Anthony Soohoo
• Last.fm: led by 3 cofounders, Felix Miller, Martin Stiksel & Richard Jones
• CBSSports & CBSNews: led by Jason Kint
• Mobile: led by Jeff Sellinger, founder of Goldpocket wireless

Implications: CBS’s move is indicative of the company’s efforts to jumpstart its digital offerings

Differences between comScore & Google data highlight imperfections in online measurement

• comScore estimated 1.8% growth in US paid search clicks y/y, but Google reported 20% growth including international clicks & non-search ads
• Advertisers are accustomed to disparities between comScore, Nielsen and a publisher data, but must rely on pricing & campaign performance data from a single outside ad-serving firm, like DoubleClick

The need for reliable online standard data continues as advertisers spend more online

NYU journalism student Alana Taylor polls New Yorkers on social networking sites.  Pretty interesting…

Link to YouTube video.

As promised Adobe released Photoshop Express to the Web yesterday.
Adobe Systems Inc. says it hopes to boost its name recognition among a new generation of consumers who edit, store and share photos online.

It doesn’t have the bells and whistles we all know and love with Photoshop.  They don’t even have the layers that you need in every psd file.  Instead it works with easy sliders and thumbnails to organize your edits.  You can of course change color balances, hues, and distort your images.  It’s a great product for your average user though. Most users will never use all the features of the full Photoshop product or even know they exist.

With Microsoft and Google competing online, this is a great step for Adobe to take their products to the web.  Other strong competitors are free image editors like Picnik and FotoFlexer. Adobe’s name recognition and status as a long-time leader in pro photography technology should be enough to attract.

Make sure you go and test it out.  It could be just what you were looking for.