Category — Ads

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If you haven’t checked it out and you’re an avid user, do so immediately:  http://www.new.facebook.com/home.php

I am not a fan and have sent in plenty of feedback to the Send Feedback link.  It looks like they just stretched out the pages and added in more ads.  If you’re going to do a redesign at least add in some new features.  Am I missing them? Here is a review to the site updates, just nothing I have found really useful.

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MySpace launches “Community Builder” advertiser platform & appoints President Sales/Marketing

• Currently in beta testing, “Community Builder” allows advertisers to build & maintain profiles, track campaign performance with Hitbox analytics, and make real-time changes
• MySpace offers 2 plans: “self service” & “full service” allow advertisers to design their own creative or pay for MySpace’s customized creative
• All advertisers can use MySpace’s HyperTargeting system

MySpace has been increasing its advertising activity as it looks to monetize site

CBS Interactive division restructures to manage growth & strategy

• Bryon Rubin, moves from CBS corporate development and M&A to EVP and CFO of CBS Interactive to design financial strategy
• General Managers will oversee 4 core businesses:
• Entertainment Unit (CBS Audience Net, CBS.com & Dotspotter): led by Dotspotter.com founder, Anthony Soohoo
• Last.fm: led by 3 cofounders, Felix Miller, Martin Stiksel & Richard Jones
• CBSSports & CBSNews: led by Jason Kint
• Mobile: led by Jeff Sellinger, founder of Goldpocket wireless

Implications: CBS’s move is indicative of the company’s efforts to jumpstart its digital offerings

Differences between comScore & Google data highlight imperfections in online measurement

• comScore estimated 1.8% growth in US paid search clicks y/y, but Google reported 20% growth including international clicks & non-search ads
• Advertisers are accustomed to disparities between comScore, Nielsen and a publisher data, but must rely on pricing & campaign performance data from a single outside ad-serving firm, like DoubleClick

The need for reliable online standard data continues as advertisers spend more online

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Google is expanding search-advertising capabilities to include video, display and interactive ads

• Last year when Google introduced universal search, which includes image, video and text in search results, they saw search-result format impact the effectiveness of accompanying ads
• Google is leveraging its dominance in online search advertising to pursue ad dollars from other ad formats

Link: The New York Times

GoFish Corp, a youth entertainment media company, launched a vertical ad network for kids and teens, giving it the 3^rd largest kid/teen audience in the U.S. behind Disney Online and Nick Kids & Family

• GoFish’s network points to the growing trend of ad networks and publisher aggregators competing with branded entertainment companies

Link: MediaPost

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